Market is where and to whom a product is sold. A description of who the buyers/users of the products are and where they are located are starting considerations, as these determine the size of the market.

Size of the market is usually expressed by the number of households in a particular area, the population under certain age groups, the number of persons in a particular income bracket, the number of buyers in a particular area.

Once the market size is determined, the demand and supply situation is analyzed.

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