Petition

Sign the petition!

The RSPCA has challenged all supermarkets to become the first to pledge to only sell 100% welfare-friendly chicken by 2010.

Support our challenge. Make some noise the supermarkets cannot ignore - chirp up and add your voice to the petition today.

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Celebrity support

Polaroid portraits of Jamie Oliver and Hugh Fearnley Whttingstall

"I fully support the RSPCA's campaign asking retailers to stop selling standard chicken by 2010 and I would like more people, if they can afford it, to choose higher welfare labels like Freedom Food, free-range and organic as these mean the birds have had a better life."

- Jamie Oliver

"I was delighted to hear that Tesco has decided to upgrade one of its poultry lines, the Willow Farm chicken, to the Freedom Food system. Unfortunately, Willow Farm only accounts for 8% of Tesco poultry sales. Whereas standard intensive chicken still accounts for over 75%."

- Hugh Fearnley - Whttingstall

Jamie Oliver and Hugh Fearnley - Whttingstall are both raising awareness of the plight of the chicken.

Sick of the suffering?

Polaroid pictures of chickens suffering

Did you know 95% of all chickens reared for meat are reared in intensive conditions: housed in overcrowded, dimly lit sheds, and reaching their slaughter weight in around just 35 days.

The lack of space to move around, combined with the use of chicken breeds that grow extremely quickly – can result in painful leg problems, skin diseases and heart failure.

If the thought of this turns your stomach – take action today and support our campaign!

Reg. Charity no. 219099